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In her thought-provoking book Why Motivating People Doesn’t Work... and What Does, Susan Fowler challenges traditional motivational techniques and offers a fresh perspective on how to inspire real change. This video dives into the key insights from the book, showing why conventional methods often fail and what truly drives people to perform their best. Learn how to cultivate autonomy, competence, and relatedness to foster lasting motivation in others, whether in the workplace or personal life.